Momos are the entry point for Wow! Momo into the FMCG market with more products such as spring rolls, frozen samosas and a range of condiments and sauces in the pipeline. Wow! Momo has partnered exclusively with online retailer BigBasket to sell its momos in 10 cities, besides tying up with large trade stores such as Modern Bazaar in Delhi-NCR.ĭemand for ready-to-eat food has tripled for companies such as ITC and McCain Foods in the past year, said Daryani. The pandemic and ensuing lockdowns shifted food and beverage consumption to in-home in a big way. Wow! Momo is seeking to tap a growing trend of in-home snacking that has led food companies to launch more frozen foods and bite-size snacks.
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